China largest e-commerce store Alibaba Group Holding Inc. records $15 billion in sales on Singles Day today. This figure is 11% higher when compared to same periods last year.
In case you do not know, Alibaba is an affiliate internet marketing business. Alibaba holdings owned Alibaba.com and Alibabaexpress.com. Alibaba.com is a business to business (B2B) e-commerce while Alibabaexpress is a business to customer (B2C) and customer to customer (C2C) e-commerce. The owner of the company is Jack Ma.
It has employed over 4,000 persons as its sales staff.
This sales was made today before 8p.m China time. The company expected to make $17.7 billion this year.
The company has been able to capture this a large amount of sales on its Singles Day by using America celebrities for promotions.
The total assets of the company for 2016 is 364.450 billion Chinese Yuan.