May 28, 2022

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TOP 7 BENEFITS OF BLOGGING ON YOUR BUSINESS WEBSITE

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TOP 7 BENEFITS OF BLOGGING ON YOUR BUSINESS WEBSITE


Do own a small business. Do your business already own a website? If so, are you blogging? You may ask, why should I blog on my business website. It is business and not that I am doing a blogging business! By the way, where will you have the time to prepare content you need for blogging? Truly, it is necessary to focus on your business but it is very important to blog along with. Blogging will give you an hedge over your competitors. Below are ten benefits you should blog on your business website.

1 IMPROVE YOUR WEBSITE SEO
The foremost reason you should blog is to improve your website search engine result. A website that blogs regularly can be easily found by search engines. Search engines optimisation is an organic free marketing tools or spider that makes your website rank among the top list in a search engine result page (SERP).

The truth, is the more you blog the more search engines like Google can easily find your website. In turn the more potential customers you will have.

2 AUTHORITY IN YOUR FIELD OF BUSINESS
Blogging gives you the opportunity to be an authority in your field of business. As users visit your website regularly to get new information, some may ask questions as comments and others may use your information as a reference to their blog content. Thereby increasing conversion rate. If they need your services they will come to you through your blog.

3 MORE SOCIAL MEDIA RECOGNITION
As you create more content and post them on twitter, Facebook, Pinterest, Lindaikejisocial, etc, these users will get to see your post and read and share them, thereby increasing traffic to your website. These traffics can be converted into leads then to potential customers and later to actual customers. Also, some social media users that are interested in what you do may like your fanpage on facebook or follow you on twitter, etc.

4 MORE TRACFIC TO YOUR WEBSITE
Blogging will drive more traffic to your website through SEO, inbound link and social media. As already said this traffic can be converted into leads, from there to actual customers. You can include as invitation for your website visitors to provide their email address in return for a free eBook, free trials and free video.

The emails collected can be used as leads to drive in more traffic to your blog. The more this person continues viewing your website through the mails they received the more potential customers you get which will later become actual customers.

An example of a business who has made get more traffics converted into leads and actual customer is The socialMS, there website name is http://blog.thesocialms.com. This website will provide you with free eBook in return for your email. On a regular basis, the owners of the website will send you an mail directing you to read a certain content on their website. But that is not all. On their landing page, they also tell you to buy their ebooks and recently they send you mail for you to have a one-on-one video conversation with them where they will advise you on digital marketing.

You see, from their email list (leads), you become a potential customer because, when mails are sent to your email, you read them at the same time see the ebooks and other services they offer. In the furture, you will patronise their services and buy their ebooks their converting into actual customers.

5 MULTIPLE INBOUND LINKS
Regular blogging gives you the opportunity to be an authority in your field, in return many bloggers will use your information as a point of reference on their blog. They will also provide a link to their readers to visit your website. This inbound links will make Google rates you high in their search engine. This will increase your traffic, increase leads and in turn your actual customers.

6  YOU BECOME AN INFLUENCER
Blogging on your business website will enable you become an influencer in your field of expertise. You will become very known not only in your locality but world wide. Others in your area of specialisation that are will need you to promote to their business.

7 BLOGGING IMPROVES YOUR RELATIONSHIP WITH YOUR CUSTOMERS

As you blog regular, customers that regularly visit your website will asked questions regarding what your content. This will make you understand your customers better and improve your services and products. The more you and your customers relates on your website, the more your relationship with them improves.

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